Behold, the Happymallow look in its absolute form. This style is the reason it all began. Happymallow is a small webstore I started (not long ago) inspired by my Korean style icons (ie. Jung sisters & Park Sora) and Korean street fashion. Every piece you find at Happymallow is something that I would wear in a heartbeat.
Some days, Happymallow is cute. Other days, it’s edgy. But, what wouldn’t change is that it will always be classic and minimal. You don’t have to worry about not being able to wear them in the next years. That’s the goal, at least.
This sweater is one huge example. I can still see myself wearing this 10 years later. High necks are just CHIC!
Backpacks to achieve that cute and preppy Korean student look. Helps you carry your stuff with balanced weight on both of your shoulders, too. My left shoulder is such an attention-seeker!
Tennis skirts were the first of Happymallow! Those pleats are not just pretty! Have you noticed how they add extra room for you to move around comfortably?
This might be my best-loved look on this blog. Clean and cozy in my favorite colors. Hope you like it as much as I do! <3
Happymallow top and skirt, Coach bag, Bershka shoes
Photos by the beautiful Tricia Gosingtian